Bistro Lof joins the group
YOUNG Hospitality Group acquires the Breitnerlaan site, to be redeveloped as LOF Pizza & Pasta: a contemporary Italian neighbourhood restaurant with a children’s play area.
YOUNG.Hospitality, the Netherlands & Spain
Built to run.
We build hospitality concepts people want to come back to. Different brands. Different experiences. One shared foundation: quality, accessibility, strong operations and genuine hospitality. From restaurants and coffee to hotels, beach clubs and new concepts still to come, we build businesses designed to perform in real life, every day.
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The group
More thanhospitality.A platform.
Every concept under this roof keeps its own name, its own kitchen and its own regulars. What connects them is the belief that they become stronger as part of one ecosystem than they would be operating independently.
We don't just design concepts; we build operating systems. Clear in setup. Simple to operate. Designed for real life. Less complexity, more clarity. Less hype, more return.
01, Quality
Consistent, reliable
Consistency is the heartbeat of our quality, woven into the system so every dish and every service builds lasting trust.
02, Value
True value for money
Clear, fair and accessible pricing, for the guest and for the business. No over-complication, no inflated positioning.
03, Efficiency
Built to operate
Clear processes and smart setups that minimise friction, so we spend less time fixing and more time performing.
The YOUNG Promise
Every concept feels different.Every guest leaves the same way.
Whether it is a hotel room, breakfast at the beach club, a coffee to take away or a Sunday afternoon with the family.
01
Easy to access
Prices people can say yes to without thinking about it, in places they already walk past.
02
Easy to understand
A short menu, a clear offer, no theatre. You know what you are getting before you sit down.
03
Warmly delivered
Hospitality is not defined by luxury. It is defined by attention, and by people who notice.
04
Consistently better
Every review, every shift and every guest conversation is used to raise the bar again.
What we share
One integratedhospitalityplatform
Each concept maintains its own identity, and all of them are supported by the same shared infrastructure. These seven layers are what make the group more than a list of restaurants.
- 01
Central production kitchen
One kitchen prepares the base for the fast concepts, so a panini in one venue and a plate in another hold the same standard.
- 02
Shared operational teams
People move between venues instead of being locked to one address, which is what keeps service steady on the busy days.
- 03
Central purchasing
Volume is bought once for everyone, so a neighbourhood bistro buys at the price of a group.
- 04
Recruitment and talent development
People are found, trained and promoted inside the group. YOUNG.Campus is where that starts.
- 05
Marketing and branding
Every brand keeps its own voice. The work behind that voice happens in one place.
- 06
Operational support
Systems, reporting and daily support that a single restaurant could never carry on its own.
- 07
Technology, automation and AI
Tools are built once and rolled out across every concept, which is what makes new locations open faster.
Swipe to see all layers
Our brands
One house,many front doors
Every brand keeps its own name, its own identity and its own front door.
10+Brands on the platform
1987The year Runners opened
300+Restaurant seats, Learning Hotel
2027YOUNG.Beach Club, Scheveningen
The Hague, and then the rest
Built here, before it goes anywhere else
Where we are going
Proven in one city,then repeated
The first concepts were deliberately launched in The Hague. The city has been the testing ground where concepts, processes, technology and guest experience were developed and refined. With that foundation in place, the group is preparing to move into other cities across the Netherlands and Spain.
Celebrations & Events
Occasions,smoothly run
Weddings, private dinners, business events and group occasions across selected YOUNG.Hospitality locations. Intimate or large-scale, the focus stays the same: smooth execution and warm hospitality.
News
From the group
Runners opens on Prinsestraat
A compact neighbourhood location for the brasserie, built on the same central kitchen and shared teams as the original.
Bitterkoud opens its doors
The newest concept of the group, rooted in a much-loved Hague gelateria, joins the platform with its brand and positioning intact.